WITec has received the ReadexResearch Advertising Excellence Award” for our print advertisement published in Spectroscopy Magazine’s April 2012 issue. On behalf of Spectroscopy Magazine, ReadexResearch, an independent research company, conducted an advertisement research study analyzing quantitative and qualitative feedback from the magazine’s readers. In various categories, such as attention-getting ability, believability or information value the advertisements were evaluated and rated. The WITec ad achieved the highest average value among all ads participating in this study. The evaluated advertisement was the first in a series of new print advertisements from WITec’s new “Pioneers by Profession” campaign. It reflects the fact that WITec is a trailblazer in new product developments which in return allow customers to perform pioneering research.
“We are overwhelmed that the readers of Spectroscopy rated our print ad as the best one in this study” says Harald Fischer, WITec Marketing Director. “It is a great honor to receive such an independent recognition of our approach and philosophy.”